About Me

Core Skills

  • Graphic Design

    B.F.A. in Graphic Design from James Madison University. Professionally practicing since 2011.

  • User Experience

    Proficient in wireframing, user journey mapping, user testing, user research, and information architecture.

  • Conversational AI

    A recognized subject matter expert in chatbots and cross-channel AI automated customer services.

  • Human-Centered Design

    Problem solving by keeping the core needs of the real humans involved every step of the way.

Hello!

My name is Cassandra Rose Bachman. I’m a designer specializing in user experience and conversational AI.

I've picked up so many skills over my career, but my strongest ability is still that I'm an incredibly fast learner. I started in Graphic Design as a branding specialist working for print production. I've done layout design for books, asset design for card games, and logo design for all sorts of companies across every sector. With the shifting trend to digital I leveraged my customer experience as a freelancer and my information architecture experience as a designer to transition to web design.

Today I call myself a Content Strategist. I seek out work that allows me to move fluidly between all facets of content development, design, and management.

Since 2019 I’ve focused on building a niche in conversational AI, an emerging technology in digital tools. I'm a subject matter expert in all things chatbot: writing, training, user interface, testing, analytics, architecture, accessibility, and development. I've built chatbots from the ground up both solo and as a large team working for major government websites. I have experience in many of the major AI platforms and have developed best practices in the field of AI training that are the standard used by my company.

I never expected to end up in AI when I started as a designer, but my journey has built a solid foundational understanding of conversational user experience and how best to innovate with a constantly evolving technology.

My many eclectic skills help build websites and digital tools that are not only thoughtful and appealing in their design, but considerate of the needs of the user. Flexibility and the ability to learn are the most powerful tools at my disposal, and I am excited to grow alongside this high potential technology.

Specialty Skills

  • Adobe Creative Suite software

    • Illustrator

    • InDesign

    • Photoshop

    • XD

    • Dreamweaver

    Print Design

    • Layout Design

    • Publishing

    • Product Design

    • Collateral Design

    Branding

    • Typography

    • Iconography & Logo Design

    • Style Guides

    • Color Theory

    Interactive Media

    • Game Design

    • 3D Modeling & Animation

    Traditional Art

    • Illustration

    • Painting - Watercolor, Acrylic, Gouache

    • Printmaking - Screenprinting, Linocut, Woodblock

  • Development

    • CSS

    • HTML

    • Basic JSON

    • Basic JavaScript

    Content Management Systems (CMS)

    • Drupal

    • Mura

    • Notion

    • Wordpress

    • Sharepoint

    • Atlassian

    Analytics software & systems

    • Google Data Studio

    • Tableau

    • YouTube Analytics

    • Google Tag Manager

    Accessibility & Standards

    • 508 Compliance

    • US Web Design Standards (USWDS)

    • Vision impaired & colorblindness design

  • Training Methods

    • Reinforcement training

    • Entity mapping

    • Slot fulfillment

    • Phrase clustering

    Natural Language Processing engines

    • Google Dialogflow

    • OneReach.ai

    • Amazon Lex

    • Open AI & ChatGPT

    • Google Bard

    • Azure Bot Services

    • React AI

    Prototyping & Architecture software

    • ManyChat

    • FlowXO

    • BotMock

    • Visio

    • Draw.io

    Analytics software & methods

    • Dashbot

    • UMM error monitoring

    • Pathway analysis

    • Sentiment analysis

  • Content Management

    • Inventory & Auditing

    • Governance

    • System migration

    • Search Engine Optimization (SEO)

    • Technical documentation

    • Copywriting

    UX Design

    • Wireframing

    • Information architecture

    • Interactive mockup design

    • Pattern libraries

    Research

    • Environmental scanning

    • Heuristic evaluation

    • Audience analysis

    • User journey mapping

    • Keyword impact analysis

    Facilitation

    • Optimal Workshop

    • Mural

    • Card sort activities

    • SME & Stakeholder interviews

    User Testing

    • Persona development

    • Treejack testing

    • Task-based testing

    • A/B testing

    • Heatmap analysis

  • Languages

    • Basic Spanish

    • Basic American Sign Language (ASL)

    Hobbies

    • Creative writing (see my illustrated blog)

    • Biology, Botany, Entomology, Agriculture

    • Tabletop Roleplaying Games

    • Fiber arts & Costume design

    • Food science

Qualifications

Publications

Safe and Effective Strategies for applying generative AI to your mission.

June 27, 2023
By Cassandra Bachman

Deciding whether to use artificial intelligence (AI) no longer seems the most important technology question for leaders and business strategists. It’s clear AI is here to stay so, today, the big question is “what AI model is best for my needs?”

Need a chatbot? Start with a clear vision of how it will help.

March 15, 2023
By Cassandra Bachman

Conversational AI can be a mission game changer, elevating humans to higher value work while improving service delivery for users. But, before you rush to plug a chatbot or virtual agent into your program, it’s essential to follow these three best practices to ensure success.

HIV.GOV Launches New Chatbot Tool

June 02, 2021
From HIV.gov

HIV.gov has launched the prototype of a new chatbot tool that is accessible from the HIV.gov site at bot.HIV.gov.

Certifications & Trainings

  • Medallia Product Certification Bootcamp

    Medallia, 2020

  • Qualtrics Customer Experience Expert

    Qualtrics, 2019

  • Qualtrics Product Certification Bootcamp

    Qualtrics, 2019

  • Medallia Operational Customer Experience Management Level 1

    Medallia, 2019

  • Intro to Game Development

    Zenva, 2019

  • JavaScript Programming - Learn by Creating a Cross-Platform Game

    Zenva, 2019